Menu
Log in


Members Login Here ▼

Log in

Becker's Payer: ‘Somebody cares about this enough’: What the ICHRA-to-CHOICE rebrand means

October 09, 2026 12:11 PM | Anonymous

In September, CMS rebranded individual coverage health reimbursement arrangements as CHOICE arrangements, short for Custom Health Option and Individual Care Expense.

The ICHRA benefits model first launched in 2020. Through the model, employers give workers fixed, tax-free contributions to buy individual health insurance.

The CHOICE rebrand has been a long time coming. The CHOICE name surfaced during the drafting of HR 1, but the provision did not make it into the final law.

Read the full story featuring members Thatch and Ambetter here:
https://www.beckerspayer.com/payer/choice/somebody-cares-about-this-enough-what-the-ichra-to-choice-rebrand-means/?origin=PayerE

Powered by Wild Apricot Membership Software